Internet has refined and widened the domain of information, multi-purpose platform could obtain whole range of things at the same time. Different with traditional information preservation and consumption, information is not conducted in a vacuum and many factors shape it. Information Professions, like librarianship, archives and records management; publishing industry and journalism, facing the decoupled of users.  The information landscape has been transferred, where information professionals are no longer the dominant player nor, indeed, the supplier of first choice.
Recently, I heard a new word: Tittyainment.  The combination with Titty and Entertainment, which means after Internet driving globalization, the gap between different hierarchy would be exacerbate. So that wealth concentrated in the hands of 20% of the people, another 80% were marginalized. To keep the world’s frustrated 80% in good mood, provide them enough entertainments and foods, so that they are safe for their custom information, loss of enthusiasm, desire to fight and in-depth thinking ability. It above develops industries could satisfy public, for the last century, that would be the TV shows, advertisements and gossips around the world. Digital renovation in this generation could be saw as the fourth great communication transformation in human history.  Internet change the way people think as a mixed story. It from a book named Business Unlimited, Wrote 13 years ago. No matter how dangerous the thought is, we are facing a trend of declination of critical thinking and analytics.
Kenichi Ohmae posted a social trend of low desire. After Japan Anti-Security-Treaty Protests, Japanese government realized that unattended extreme students could cause them step down. So, they start use deviation value to separate students. Due to the implementation of the deviation value system, people’s ability is digitized. A large part of people relies on high deviation of the people to guide the life, to give up the desire. 
Patricia Greenfield, UCLA distinguished professor of psychology and director of the Children’s Digital Media Center said “students spend more time with visual media and less time with print, evaluation methods that include visual media will give a better picture of what they actually know, By using more visual media, students will process information better, However, most visual media are real-time media that do not allow time for reflection, analysis or imagination — those do not get developed by real-time media such as television or video games. Technology is not a panacea in education, because of the skills that are being lost. ” 
Ray Bradbury once said, in the context of his book Fahrenheit 451, ‘You don’t have to burn books to destroy a culture…Just get people to stop reading them.’  In the narrative environment, people chose what kind of media or medium of access to information, then the medium on how to shape us.
The consumer of Information is now being offered ultimate choice, they may not even know what they want or for teenagers, how to improve themselves-learning, identify sources of evidence people can use as data and if it’s possible to get access to the information they want, how to get access it effectively, how to control the privacy of data. Meeting the needs (local knowledge and desire) of consumers is a thing for commercial, guide them is another story. Information Professionals work no longer stay with record and collection, beyond this, critical methods, deep engage in are really matter.  Blend in more possibilities, interact with users from the Internet, including knowledge sharing, information dissemination, communication and knowledge gathering. documents can continue to live and change in the cyber world.  Preserve the variation of hierarchy, bring new energy to it.
Hahn, J. (2008). Digital Consumers: Reshaping the Information Professions. Library Journal, 133(20), 171.
McChesney, R. W. (2013). Digital Disconnect : How Capitalism Is Turning the Internet Against Democracy. New York: New Press.
KenichiOhmae, (2010). Genuine low IQ Society: How to escape from recession IQ.
ISBN 10: 7508619269 / ISBN 13: 9787508619262
 Ray Bradbury Quotes. (n.d.). BrainyQuote.com. Retrieved September 26, 2017, from BrainyQuote.com Web site: https://www.brainyquote.com/quotes/quotes/r/raybradbur120122.html
 Cloonan, Michele, Valerie. “W(h)ither Preservation?” The Library Quarterly 71.2 (2001): 236.”
Crawford, W. (2014). Successful Social Networking in Public Libraries. Chicago: ALA Editions.
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